Monthly Archives

May 2016

Culture

New on the Bookshelf

May 17, 2016

We’ve picked up quite a few books in the last 6 months at work. As our library builds further, these books give us the perfect excuse to step away from our screens every once in a while.

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Work

ABIL Mansion: Fashionably Designed Homes by Versace

May 2, 2016

Realty developer ABIL Group (Avinash Bhosale Group) entered into a partnership with global fashion design house Versace to design interiors of its luxury residential project on Hughes Road in south Mumbai. Epitomizing a new standard of luxury, the ten units will be completed by 2019. Unobstructed view of the Queen’s necklace, luxurious amenities, iconic interiors and Italian design are some of the highlights of this project.

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Work

Pockets by ICICI Bank: Making Banking Trendy

May 2, 2016

In a country like India where the youth make up the majority of the population, it is crucial to cater to their demands in order attain top-of-mind recall and relevance. Today’s youth are smarter and more conscious about things around them; their needs are different from the older generation. Having said that, when asked about banking, most 18 to 25 years olds have a question mark on their faces. Banking is perceived to be complicated, confusing and something that parents take care of.

ICICI Bank wanted to create a bank for the millennials, that they could easily understand and operate. They believed banking should be made relevant to the millenials and evolve along with their changing needs. Their ambition for the new bank was to be friendly, simple, trendy and digital, whilst having the trust and security of ICICI Bank. In other words, a bank that ‘connected with the youth’.

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