Monthly Archives

November 2015

Work

How Prototyping Helped in the Speedy Creation of a New Brand

November 30, 2015

When Simpolo Ceramics from Morbi, India, and Emil Ceramica from Fiorano Modenese, Italy, joined forces to create a new suite of offerings for the Indian surface materials market, we were tasked with creating a new corporate brand that spoke strongly to the strategic direction of the joint venture and united both the partners in their vision. The new company will be using a new technology to manufacture large ceramic slabs for flooring, marrying the best of Italian design with Indian manufacturing, to disrupt the market.

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Culture

Landor Mumbai Hosts its 3rd Successful Wake Up

November 16, 2015

Walter Landor started aboard the Klamath. Inspired by our founder, we decided to host our 3rd Wake Up With Landor at Café Zoe, a unique café situated in what used to be a textile mill. With a combination of European and industrial décor, the place boasts of high ceilings, exposed brick walls and big glass windows that allow plenty of natural sunlight.

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Our breakfast event focused on the recently launched Global Agile Brand Study. Nick Foley from Landor Singapore introduced our guests to the Agility Paradox: “the battle between maintaining consistent values and driving rapid change” and also took them through some interesting findings from our recent research. First of its kind, the study ranks the global brands using brand strength and financial success as parameters of agility. Continue Reading