Monthly Archives

December 2013

Thinking

Segmentation, Tech Key to Success in Luxury Marketing

December 25, 2013

By Lulu Raghavan

The Indian luxury story is being scripted amid a resurgence in the global luxury goods industry. Euromonitor data shows a value gain of 3% on 2012, and India is one among five countries with rapidly growing populations (the others are Indonesia, Malaysia, Brazil and Mexico) that provide the greatest opportunities for businesses and brands offering luxury goods and services.

Luxury brands that will experience the greatest success in India this coming year will be those that employ three strategies: consumer segmentation, experience-enhancing technology and exploiting social media to connect with consumers.

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Culture Thinking

12 Books I Loved this Year

December 20, 2013

By Lulu Raghavan

One of the upsides of traveling for work is the undisturbed downtime I get on planes to catch-up on reading. I love getting book recommendations online, and by word of mouth from colleagues. But my favourite way to seek out compelling books is by stealing glances at the bookshelves of people I end up meeting at their offices.

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