Thinking Work Old fizz in a New Bottle: Will Pepsi’s New Bottle Change its Fortunes? April 1, 2013 By Lulu Raghavan Pepsi is introducing a new look for its product packaging across its line up of carbonated drinks – Pepsi, Pepsi Max, and Pepsi Next. This is the first time in 17 years that the brand has revisited the structure of its bottles. Continue Reading
