Monthly Archives

January 2013


Mahindra: Unifying an organization in the spirit of ‘Rise’

January 18, 2013

What does it take for one of India’s largest multinationals to soar beyond its origins? What does it take for 5000+ employees to unify towards one vision? This case study is more than just about a brand refresh or an architecture solution. It’s a larger than life encapsulation of a billion dreams. A dream called Mahindra. The dream to ‘Rise’.

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A New Year’s gift: Invest in Brand “You”

January 7, 2013

By Lulu Raghavan

When was the last time you invested in yourself? No, I’m not talking about that Dior handbag or that weekend away on a luxury liner off the coast of Greece! I’m talking about an investment in your skills and capabilities that make you really stand out. Continue Reading