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February 2012

Thinking

Delivering a Luxury Brand Experience

February 8, 2012

By Lulu Raghavan 

India’s growing tribe of luxury consumers is more traveled, more discerning, and more demanding than ever before. Gone are the days when multinational companies could get away with introducing outdated models or offering limited product selection to the Indian market. And it’s no longer enough to ride on the halo of global brand image when selling to Indian consumers.

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