Work

    Asian Paints ezyCR8 – Bringing DIY Culture To India

    May 5, 2021

    Asian Paints is one of the largest home improvement brands in India. With changing consumer behaviour in a post-Covid world, Asian Paints made the strategic decision to launch an innovative range of products in response to the developing DIY movement in India.

    Landor & Fitch were commissioned to create the overarching brand name and identity, product packaging designs as well as inspiring e-commence communications as part of their go-to-market strategy for their suite of exciting new products.

    But here’s where things got interesting: We had a week. This was a sprint, and we were resourced and ready for it.

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  • Culture

    Little Yellow Book: Sneha Chury

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates…

    December 7, 2020
  • Culture

    Little Yellow Book: Shoumili Maitra

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates…

    November 25, 2020
  • Culture

    Little Yellow Book: Manil Dodani

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates…

    September 28, 2020
  • Culture

    Little Yellow Book: Arnab Ray

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do and what inspires and motivates…

    September 14, 2020
  • Work

    Irasva: A new jewellery brand takes birth

    Renaissance Global Group has been an eminent manufacturer in the jewellery industry for decades. The Group wanted to enter the market with a fresh new B2C offering. Landor & Fitch worked together to bring…

    April 29, 2020
  • Work

    Timepass: Creating a new snacking brand

    Background India is home to a $34 billion salted snacks market. Over time, the market had become an overcrowded and highly competitive, cluttered with local players and global giants namely, ITC, Haldiram’s and PepsiCo.…

    April 26, 2020
  • Thinking

    What’s Your Brand’s Superpower?

    By Lulu Raghavan Building a strong brand that powers the business is no mean feat today. You have to be highly relevant to a constantly evolving consumer who is also time starved and attention…

    October 4, 2019