Thinking

    Six lessons on naming your brand, as told by a new mom

    June 21, 2018
    naming

    By Gazala Vahanvati

    I’ve spent nearly 10 years developing names for brands, so when it came to naming my first child, I was sure the process would be a breeze. Little did I know how wrong I was. Even after I finally made the decision to name my baby Zayd, I wanted to change it within the week! The process radically shifted my perspective on naming. All of a sudden, I was the client. I was thinking about naming from their perspective, because for our clients, their brand is their baby. Here are the six lessons I learned from naming my son.

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  • Culture

    The Little Yellow Book: Sean Lee

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do and what inspires them to…

    May 28, 2018
  • Thinking

    Leveraging the brand in the boardroom

    Our MD, Lulu Raghavan, recently spoke at the monthly meet of the British Business Group. Lulu’s address, titled “Brand in the boardroom” was centered on a topic she passionately evangelizes – the inevitable connection…

    May 13, 2018
  • Yummiez
    Work

    Godrej Yummiez: Mummy, what’s there to eat?

    It’s snack time and rumbling tummies crave samosas, chocolate, and chips. But frozen chunks? Not so much. Frozen snack brand, Yummiez, had more than a cluttered category to contend with. They were competing with…

    April 20, 2018
  • Work

    Bikaji: Snacky heritage redesigned

    A packet of bhujia, served with boondi and hot cups of tea is the ideal snack palette for everyone who wants an answer to sudden hunger cravings. Bikaji, is one of the leading FMCG brands in…

    March 30, 2018
  • Work

    Rekindling the Blackberrys brand

    Once upon a time, success looked like a man in a conventional black suit and tie. Well, that time has passed. The workplace has changed, and the traditional and safe attire which once dominated the…

    March 19, 2018