By Lulu Raghavan & Sridhar Vedala
Not long ago, Microsoft faced a daunting task: overcoming perceptions of its brand as slow-moving and traditional, leaving it struggling to compete with the likes of Amazon, Google and Facebook. Not only was rapidly changing technology reshaping the industry, but fierce competition and stagnant internal culture had left Microsoft feeling like it had lost its soul.
By Lulu Raghavan Stop fatiguing your brain with mundane decisions such as what to wear to work, allow it to focus on more important problems instead.…
Resolving to include wellness, wonder, wisdom and giving in her daily routine, Lulu Raghavan reaches out to her inner being.…
By Ronita Mukerjee I graduated in 2009 when the gloom of the global recession had spread far and wide. From not having a job, to working at Landor, one of world’s leading brand consulting…
What is Landor India managing director Lulu Raghavan’s most difficult job and how does she break the script to stay one step close to the next big idea?…
On 27th November, Landor Mumbai hosted a Tech. Gender. Brand, a panel discussion focussed on exploring and building an understanding of two biggest forces of our time that redefine our future – technology and gender. Deepali Naair, Director…
Three of Landor Mumbai’s youngest and brightest brought home the top prize at Kyoorius Young Blood Awards, India’s most prestigious creative competition.…
By Sanjana Mathur & Shan Khan The holidays are a great time for brands to connect with consumers by engaging their festive spirit. However, brands seeking to leverage this opportunity must also take on…
By Lulu Raghavan A growing number of voice searches and the ease of listening over reading or watching means audio could be the next big frontier, says Landor’s Lulu Raghavan.…
By Shaumil Poojara. Edited by Josey Rose Duncan. What is Voice Technology? If you’ve asked your Amazon Echo to play your favorite song and turn your living room lights on as you arrive home…