Does branding and identity differ for old economy brands, and new economy brands? Is consistency required, or coherence? Answers from Jane Geraghty (CEO, Landor) and Peter Knapp (Chairman & CCO, Landor) in a conversation with Anant Rangaswami (Editor, Melt).
This article was first published on Melt.
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The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do and what inspires and motivates…
Lulu Raghavan speaks on “winning consumers” at ISA CEO conference in Mumbai on 18th March, 2019.…
By Lulu Raghavan & Sridhar Vedala Not long ago, Microsoft faced a daunting task: overcoming perceptions of its brand as slow-moving and traditional, leaving it struggling to compete with the likes of Amazon, Google…
By Lulu Raghavan Stop fatiguing your brain with mundane decisions such as what to wear to work, allow it to focus on more important problems instead.…
Resolving to include wellness, wonder, wisdom and giving in her daily routine, Lulu Raghavan reaches out to her inner being.…
By Ronita Mukerjee I graduated in 2009 when the gloom of the global recession had spread far and wide. From not having a job, to working at Landor, one of world’s leading brand consulting…
What is Landor India managing director Lulu Raghavan’s most difficult job and how does she break the script to stay one step close to the next big idea?…
On 27th November, Landor Mumbai hosted a Tech. Gender. Brand, a panel discussion focussed on exploring and building an understanding of two biggest forces of our time that redefine our future – technology and gender. Deepali Naair, Director…