By Sanjana Mathur & Shan Khan
The holidays are a great time for brands to connect with consumers by engaging their festive spirit. However, brands seeking to leverage this opportunity must also take on the chaotic festive clutter that ensues.
-
By Lulu Raghavan A growing number of voice searches and the ease of listening over reading or watching means audio could be the next big frontier, says Landor’s Lulu Raghavan.…
-
By Shaumil Poojara. Edited by Josey Rose Duncan. What is Voice Technology? If you’ve asked your Amazon Echo to play your favorite song and turn your living room lights on as you arrive home…
-
The air is filled with a new exuberance. Prime Minister Narendra Modi’s vision of ‘Make In India’ aspires to turn India into a manufacturing hub for the rest of the world. Alongside, his invitation to…
-
By Shan Khan Artificial intelligence is revolutionizing the way customers engage with brands. Businesses leveraging AI are setting a new bar in customer experience– and being part of this movement is essential for brands…
-
By Jayati Grover “In the future, there will be no female leaders. There will just be leaders.” This is what Sheryl Sandberg, the COO of Facebook, writes in her iconic, clarion-call- of-a-book, Lean In.…
-
exchange4media recently caught up with Nick Foley, President of Landor Southeast Asia Pacific & Japan, when the regional head was in India on work.…
-
There are numerous finance companies operating in Sri Lanka, some of whom have tarnished the industry due to poor management and even fraud. Melsta Regal was a relatively new company that had entered the…
-
By Sanjana Mathur & Shan Khan It’s hardly news that the rampant overuse of plastic in today’s consumerist society poses a severe threat to our environment and health, and there is no overlooking the…
-
By Lulu Raghavan The link between strong brands and shareholder returns has been very well established across numerous studies. The most recent data point is the BrandZ India Top 50 Portfolio which outperformed the…