Thinking

    7 Ways The Packaging Game Has Changed

    November 24, 2017

    Co-authored by Sanjana Mathur, Ronita Mukerjee & Hiren Dedhia

    It’s November, and those of us who have been glued to our desks all year long are already gearing up for December. Here at Landor (amidst frantic holiday planning) we felt this was a great opportunity to reflect on the year 2017 – and what a year it’s been!

    We saw an explosion in FMCG and packaging projects, everything from alcohol to milk, from indulgent to healthy, from mass to premium. After spending the year soaking in consumer profiles, printing, prototyping and testing, three of us (from across client management, strategy, and design) wanted to pen down some of our learnings on what is going on in this space.

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  • Thinking

    So long “word of mouth.” Hello “word of eye.”

    By Lulu Raghavan  Successful marketers around the world acknowledge the incredible power of word of mouth. As consumers, we know that business associates, colleagues, friends, and family have a massive influence on the products and…

    November 3, 2017
  • Culture

    The Little Yellow Book : Simon Bell

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates…

    September 4, 2017
  • Work

    Inside the Studio with Walter Landor

    In celebration of our founder’s birthday this month, we’re doing a special Inside the Studio feature on Walter Landor. As an acclaimed designer and founder of Landor, Walter was invited to give the 1985 commencement speech at Art Center…

    July 17, 2017
  • Culture

    Celebrating Walter’s Day

    9th July is Walter’s Day, the birthday of our founder, Walter Landor. On this day, Landor’s global offices conduct various creative activities to celebrate Walter’s bold spirit of adventure that lives on till today. This…

    July 14, 2017
  • Work

    Simply Digit: Launching a new insurance brand

    Introducing Oben Insurance Let’s face it: Insurance today is very similar to aircraft designs of the sixties. It’s cumbersome and complicated, with unending operating manuals (in the form of policy documents) and pages upon…

    July 7, 2017
  • Culture

    The Little Yellow Book : Kurnal Rawat

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates…

    July 4, 2017