From reel to real: Landor rebrands Sony Pictures Networks

    August 22, 2017

    MUMBAI (14 August 2017) — Sony Pictures Networks (SPN), a leading Indian broadcast network, has partnered with Landor to help build a powerful new corporate brand to lead its entire network. Previously identified primarily by its flagship channel, SET (Sony Entertainment Television), Sony Pictures Networks wanted to codify its pioneering ideals into the very DNA of its organization to better represent its innovative spirit and ever expanding portfolio of channels.

    SPN partnered with Landor to define the beliefs that would cross its businesses, enabling the company to activate the power of one network. Landor crafted a new positioning, tagline, visual system, brand manifesto, and brand video to help SPN introduce its new corporate brand to the world.

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    Inside the Studio with Walter Landor

    In celebration of our founder’s birthday this month, we’re doing a special Inside the Studio feature on Walter Landor. As an acclaimed designer and founder of Landor, Walter was invited to give the 1985 commencement speech at Art Center…

    July 17, 2017
  • Culture

    Celebrating Walter’s Day

      9th July is Walter’s Day, the birthday of our founder, Walter Landor. On this day, Landor’s global offices conduct various creative activities to celebrate Walter’s bold spirit of adventure that lives on till today.…

    July 14, 2017
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    Simply Digit: Launching a new insurance brand

    Introducing Oben Insurance Let’s face it: Insurance today is very similar to aircraft designs of the sixties. It’s cumbersome and complicated, with unending operating manuals (in the form of policy documents) and pages upon…

    July 7, 2017
  • Culture

    The Little Yellow Book : Kurnal Rawat

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates…

    July 4, 2017
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    Fundamentals of great design: Courage

    Effective packaging is a crucial part of the marketing mix for CPG brands, and it is only becoming more so. Your package is one of the most fundamental aspects of your brand, second only…

    June 27, 2017
  • Culture Work

    Landor Mumbai welcomes the Global Team

    Landor Global organized a storytelling event in Mumbai, for its senior management from the network. With the global team’s presence in our city, we took this opportunity to warmly welcome and closely interact with…

    June 15, 2017
  • Thinking

    How branding can help humanise our megacities

    Along with the rise of megacities is the rise of equally mega developments. From East London to Guangzhou in China, huge faceless canyons of concrete and glass are springing up every year that dwarf…

    June 12, 2017
  • Thinking

    Smell, taste, sound: Getting sensory branding right

    Apple accessories company Twelve South normally sells things like docking stations, covers, and cases. But the latest product in its portfolio is the New Mac Candle that, when lit, emits the smell that is released from…

    May 15, 2017