Thinking

    What Cities & Brands Have in Common

    January 10, 2018

    by Ronita Mukerjee

    I travel a fair bit for work. Despite the countless number of times work takes me around India, I am always struck by Calcutta’s laid-back charm, Bangalore’s cosmopolitan buzz and Delhi’s flamboyance. The city layouts, the people and the overall energy are so distinct. They are thriving agile ecosystems of infrastructure, people, beliefs, behaviors and hopes. They are brands by themselves. And I see three key takeaways for brand professionals.

    Continue Reading

  • Work

    Getting ready to Smaaash

    Competitive streaks, peals of laughter, drinks slurped through straws, virtual reality, the snap of the camera shutter crystallizing lifelong memories. The buzz of activity and excitement hits you all at once the moment you…

    December 21, 2017
  • Work

    Godrej Nature’s Basket: Making food interesting again

    Changing food and expectations The 2007 Pixar film, Ratatouille brought us the message, “Anyone can cook”. A decade later, in the age of MasterChef and #foodporn­­­­ this has never been truer. Godrej Nature’s Basket’s…

    November 30, 2017
  • Thinking

    7 Ways The Packaging Game Has Changed

    Co-authored by Sanjana Mathur, Ronita Mukerjee & Hiren Dedhia It’s November, and those of us who have been glued to our desks all year long are already gearing up for December. Here at Landor…

    November 24, 2017
  • Thinking

    So long “word of mouth.” Hello “word of eye.”

    By Lulu Raghavan  Successful marketers around the world acknowledge the incredible power of word of mouth. As consumers, we know that business associates, colleagues, friends, and family have a massive influence on the products and…

    November 3, 2017
  • Culture

    The Little Yellow Book : Simon Bell

    The Little Yellow Book is a series of short interviews with different members of the Landor team. You can find out more about who they are, what they do, and what inspires and motivates…

    September 4, 2017
  • Work

    Inside the Studio with Walter Landor

    In celebration of our founder’s birthday this month, we’re doing a special Inside the Studio feature on Walter Landor. As an acclaimed designer and founder of Landor, Walter was invited to give the 1985 commencement speech at Art Center…

    July 17, 2017